愛美麗

Join us on a journey into the future of Danish design!

The Danish Design Centre’s new exhibition ”DANISH - framing the future of design” offers a radical view of Danish design from a new generation of designers.

For the Design Year 2005 in Copenhagen, the Danish Design Centre stages the big exhibition ”DANISH – framing the future of design”, which offers a radical new view of Danish design. A new generation of Danish designers is emerging, with design that is characterised by powerful aesthetics, social awareness and new expressions - in product design and graphic design, modern communication design and solutions to complex challenges concerning environmental sustainability and other issues. Some of the designs are brand-new, created especially for DANISH, while others are already in production and have a strong position in the marketplace.

The five exhibition spheres
Design affects our lives – from the layout of the public space to the ways we shape and live out our private dreams. From we pick up our toothbrush in the morning until we set the alarm and go to bed at night. Therefore, DANISH is divided into five thematic spheres:

* OUTERNATIONAL: In the public space we are all ”on display”, communicating messages and opinions to each other with designer bikes, fashion, body design etc. We are surrounded by design, as signs, logos, information columns, ads and even bus tickets and cities are being branded.

* HELP ME HELP YOU: Traditionally, rehabilitation and medical design has tended to try to camouflage and depersonalise problems, but today’s designers are working with much more expressive and individual design, for example wheelchairs for children that enable play and action in an innovative and funky design.

* YOU BETTER WORK: The workplace has become an important venue for self-realisation, and we demand original surroundings that stimulate creativity and innovation, for example in the form of beautiful furniture or meeting rooms that facilitate recreation or creative thinking.

* BLAH. BLAH. BLAH.: In communication design, graphic design, illustrations, fashion design and music videos Danish design has abandoned the conventional formula for discreet design whose primary goal is function and substance. For example in the graphic design for prime time shows on Danmarks Radio or in music videos.

* HOME SWEET HOME: The home is today’s shelter from a maddeningly globalised world. Mass-produced design has been given an individual touch with an emphasis on humour, history and critical content. Decorations and craft are seeing a renaissance in the home, for example in wallpaper design and knitting books.


Design expresses individual needs, dreams and wishes. In the same user-oriented spirit ”DANISH” does not present design on a silver plate, but encourages the audience to not just look but also take a stance, touch and even test some of the designs. The Danish Design Centre invites everybody on a journey into the future of design!

”DANISH – framing the future of design” is shown at the Danish Design Centre on 22 June – 13 November 2005.
Opening hours: Mon-Fri 10:00-17:00, Wednesdays 10:00-21:00 (free admission on Wednesdays after 17:00), weekends and bank holidays 11:00-16:00.

Danish Design Centre


Orchid Chair
Design: Christian Flindt


Collage
Design: Spild af Tid


Wallpaper
Design: Lene Toni Kjeld