Google在昨日於ADWord的官方部落格釋放出消息，除原先文字模式的ADSense將再提供影音的形式，提供所有網站主使用，也讓小型企業可以自已拍CF(現在自製影片太方便)，低進入門檻來播放影音廣告，計價方式也與原模式相同，即click and bid。
或許有中小企業自已拍攝廣告，關鍵字就設得連結度再低一點。這樣CF曝光高，但看完CF又讓TA沒興趣點選。Google拿不到clicks的收入，倒是付出不少的頻寬費用。
總而言之，消息出來後，各方大多不看好。去年底Google也推ClickToCall 的電話廣告型式計畫，試行後就沒有消息了，這次會不會石沈大海我們靜觀其變。
以下內容來自於：The official source for information about AdWords
Click-to-play video ads for AdWords
We're very excited to announce the release of click-to-play video ads on the content network. Here's Bismarck, from the Video Ads team, with the details on this new feature:
In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.
Now, let's talk about the details.
First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads -- and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.
Second, these ads will be supported by both site- and keyword-targeted campaigns. You can choose to serve your video ad on a specific site or on pages in our content network that relate to your product or service. As always, you have the ability to geo-target your video ads internationally, nationally, or locally.
Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser's site.But, you may say, video is only for big branding oriented advertisers. We beg to differ. This feature makes video ads much more accessible to all advertisers. Now, an owner of a small bed & breakfast in Lake Tahoe can put a video tour of his beautiful chalet right next to an article that talks about skiing the epic slopes of Squaw Valley.
