趨勢報報 ........ http://blog.yam.com/nextstep 就是想追索下一步! zh-tw blog.yam.com All Rights Reserved 從Google的中文輸入法看Google的企圖心 <a href="http://tools.google.com/pinyin/"></a>&nbsp;<a href="http://tools.google.com/pinyin/index.html" target="_blank"><img vspace="2" hspace="2" border="1" align="left" style="border-width: 1px; margin: 0.7em 1.4em 0.7em 0px; float: left;" alt="" src="http://pics16.blog.yam.com/6/userfile/n/nextstep/blog/1461b20509e03d.jpg" /></a>於2007/04/04 Google正式推出<a href="http://tools.google.com/pinyin/index.html">拼音中文輸入法</a>，這代表什麼意思呢？<br /><br />Google難道只是想提供一個完整的使用環境嗎？<br /><br />輸入法不是已在字體拼音的國家中早已是百家爭鳴了，為何Google想倘這灘混水？<br /><br /> <p align="center"><img alt="" src="http://tools.google.com/pinyin/images/large/feature01.png" /></p> <a href="http://blog.yam.com/nextstep/article/9375849">(觀看全文...)</a>  於2007/04/04 Google正式推出拼音中文輸入法，這代表什麼意思呢？

Google難道只是想提供一個完整的使用環境嗎？

輸入法不是已在字體拼音的國家中早已是百家爭鳴了，為何Google想倘這灘混水？

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/9375849 市場訊息 Tue, 10 Apr 2007 00:40:52 +0800 Google時代潮流 『Google時代潮流』(<a href="http://www.google.com/press/intl-zeitgeist.html" target="_blank">Google Zeitgeist</a>)到底代表什麼？<br /><br />Zeitgeist 是個德國字，有思潮、時代脈動的意思！<br /><br />而 <a href="http://www.google.com/press/zeitgeist.html" target="_blank">Google Zeitgeist</a>&nbsp;網站其實是Google針對全世界各地的熱門查詢字眼所作的排行榜。所以想看看現今的人們最關切的是什麼，可以從熱門的搜尋字串找答案！<br /><br /> <p align="center"><a href="http://www.google.com/press/intl-zeitgeist.html" target="_blank"><img style="BORDER-RIGHT: black 1pt solid; BORDER-TOP: black 1pt solid; BORDER-LEFT: black 1pt solid; BORDER-BOTTOM: black 1pt solid" alt="" src="http://pics16.blog.yam.com/6/userfile/n/nextstep/blog/145fab3a11f816.jpg" align="absMiddle" border="1" /></a></p> <a href="http://blog.yam.com/nextstep/article/8842205">(觀看全文...)</a> Google Zeitgeist)到底代表什麼？

Zeitgeist 是個德國字，有思潮、時代脈動的意思！

而 Google Zeitgeist 網站其實是Google針對全世界各地的熱門查詢字眼所作的排行榜。所以想看看現今的人們最關切的是什麼，可以從熱門的搜尋字串找答案！

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/8842205 市場訊息 Fri, 16 Mar 2007 23:46:39 +0800 數目字也能賣錢？ <font size="2">在網路的世界中，真的千奇百怪！有人可以為了虛擬的遊戲世界寶物拿來作實體交易；甚至有人因為自家門前積雪太多而以詼諧的方式公開拍網；有人可以用一根迴紋針換到一棟房子。這正應驗Yahoo!奇摩拍賣網站的廣告口號，也就是「<font color="#ff6600" size="3">什麼都有、什麼都賣、什麼都不奇怪</font>」的特點。<br /> <p align="center"><a href="http://www.onethousandpaintings.com/availability"><img src="http://www.onethousandpaintings.com/imgs/404.jpg" border="1" alt="" /></a></p> 在 <a href="http://www.onethousandpaintings.com">onethousandpaintings&nbsp;</a>也有個實際的創意，就是拿 1 ~ 1,000 的數目字用約12×12×1.5英吋的畫布當藝術品來賣，且附上在 Wiki 對此數目字在人類史上的意義，最低價是US$40起跳，但現在平均要價卻是在 US$400 ~ 700 左右不等的價值，數目字似乎是愈小愈值錢，它就像是個門牌號碼一般，在此網站中絶對是獨一無二，只有一個買家。<br /></font> <a href="http://blog.yam.com/nextstep/article/7617789">(觀看全文...)</a> 在網路的世界中，真的千奇百怪！有人可以為了虛擬的遊戲世界寶物拿來作實體交易；甚至有人因為自家門前積雪太多而以詼諧的方式公開拍網；有人可以用一根迴紋針換到一棟房子。這正應驗Yahoo!奇摩拍賣網站的廣告口號，也就是「什麼都有、什麼都賣、什麼都不奇怪」的特點。

在 onethousandpaintings 也有個實際的創意，就是拿 1 ~ 1,000 的數目字用約12×12×1.5英吋的畫布當藝術品來賣，且附上在 Wiki 對此數目字在人類史上的意義，最低價是US$40起跳，但現在平均要價卻是在 US$400 ~ 700 左右不等的價值，數目字似乎是愈小愈值錢，它就像是個門牌號碼一般，在此網站中絶對是獨一無二，只有一個買家。
(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7617789 市場訊息 Fri, 19 Jan 2007 15:25:14 +0800 長尾理論重點整理 <p>最近在規劃一個系統，需兼顧社群交流的功能，所以找一些目前網路上應用的理論，其中之一就是長尾理論(THE LONG TAIL)，以下為歸納的重點：<br /><br />長尾理論重點整理：</p> <ul> <li>用於無庫存壓力市場。 </li> <li>行銷成本低廉。 </li> <li>不需大眾媒體曝光宣傳。 </li> <li>適合分眾化的媒體。 </li> </ul> <p>結論：僅能用於網路，並且要善用社群交流的方式引人潮進入！</p> <p>最近找一社群或資訊分享交流較受歡迎的網站，例如一般的BLOG(不列舉)，</p> <p align="center"><a href="http://www.mybloglog.com/" target="_blank"><img alt="" src="http://pics16.blog.yam.com/5/userfile/n/nextstep/blog/145af7d86130ab.jpg" align="baseline" border="0" /></a>&nbsp;<a href="http://www.technorati.com/" target="_blank"><img alt="Technorati" src="http://static.technorati.com/static/img/logo/masthead.png" border="0" /></a>&nbsp;<a href="http://spicypage.com" target="_blank"><img alt="" src="http://pics16.blog.yam.com/5/userfile/n/nextstep/blog/145b034da5c55d.gif" border="0" /></a>&nbsp;<a href="http://hemidemi.com" target="_blank"><img alt="" src="http://www.hemidemi.com/sticker/iheart_10046.gif" border="0" /></a>&nbsp;<a href="http://del.icio.us/" target="_blank"><img height="42" alt="" src="http://pics16.blog.yam.com/5/userfile/n/nextstep/blog/145b036eb8b8da.gif" width="42" border="0" /></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://blogmarks.net/"><img id="logo" height="50" alt="blogmarks.net" src="http://blogmarks.net/img/bm-logo-public.gif" width="175" border="0" /></a>&nbsp; <a href="http://www.stylefeeder.com/"><img title="StyleFeeder — Share your sense of style" alt="StyleFeeder — Share your sense of style" src="http://www.stylefeeder.com/images/header-logo-5.gif" border="0" /></a>&nbsp; <a href="http://www.365key.com/index.htm"><img style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; WIDTH: 130px; HEIGHT: 35px; BORDER-RIGHT-WIDTH: 0px" height="35" alt="365Key首页" src="http://www.365key.com/Images/365key_logo.gif" width="130" border="0" /></a></p> <p align="left"><br />．．．．，使用其介面，並再從市場角度看看一般使用者及專家如何看它們，所以重點就是．．．．報告讓我的客戶了解！<br /><br />以下為摘錄 <a href="http://www.easyuse.com.tw/epaper-951005/epaper20061005-marketingnews.htm">easyuse</a> 的一篇長尾理論的文章，供各位參考！</p> <a href="http://blog.yam.com/nextstep/article/7613379">(觀看全文...)</a> 最近在規劃一個系統，需兼顧社群交流的功能，所以找一些目前網路上應用的理論，其中之一就是長尾理論(THE LONG TAIL)，以下為歸納的重點：

長尾理論重點整理：

  • 用於無庫存壓力市場。
  • 行銷成本低廉。
  • 不需大眾媒體曝光宣傳。
  • 適合分眾化的媒體。

結論：僅能用於網路，並且要善用社群交流的方式引人潮進入！

最近找一社群或資訊分享交流較受歡迎的網站，例如一般的BLOG(不列舉)，

 Technorati           StyleFeeder — Share your sense of style  365Key首页


．．．．，使用其介面，並再從市場角度看看一般使用者及專家如何看它們，所以重點就是．．．．報告讓我的客戶了解！

以下為摘錄 easyuse 的一篇長尾理論的文章，供各位參考！

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7613379 市場訊息 Fri, 19 Jan 2007 11:28:39 +0800 Google 的勁敵 Wikiseek 出現了! 好一陣子有此風聲說 Wikimedia 要出來一個類似 Google 的搜尋引擎, 今天無意間看到已經出現了 --- <a href="http://www.wikiseek.com">Wikiseek</a> !&nbsp;&nbsp;<br /><br />看起來，這個搜尋引擎目前還是僅針對其Wikipedia的百科資料作搜索，尚未支援中文，不過指日可待！<br /> <div style="TEXT-ALIGN: center"><a href="http://www.wikiseek.com"><img style="MARGIN: 0.7em 0px" alt="" src="http://pics16.blog.yam.com/6/userfile/n/nextstep/blog/145acec8b59ce1.jpg" border="1" /></a></div> <p align="center"><a href="http://www.wikiseek.com"></a></p> <a href="http://blog.yam.com/nextstep/article/7569840">(觀看全文...)</a> Wikiseek !  

看起來，這個搜尋引擎目前還是僅針對其Wikipedia的百科資料作搜索，尚未支援中文，不過指日可待！

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7569840 市場訊息 Tue, 16 Jan 2007 22:31:58 +0800 Sandisk 發表 32GB SSD(固態硬碟機) , 價值US$600! <div style="TEXT-ALIGN: center"><img style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; MARGIN: 0.7em 0px; BORDER-RIGHT-WIDTH: 0px" alt="" src="http://pics16.blog.yam.com/6/userfile/n/nextstep/blog/145a102e99519e.jpg" /></div> <p>Sandisk 近日發表了一款 1.8吋、32GB 的 SSD(Solid State Disk) UATA 5000，外觀尺寸都與一般 1.8吋小型硬碟雷同，主要供企業用戶筆記型電腦使用。 </p> <p>這款 SSD UATA 5000 1.8" 係採用快閃記憶體(NAND Flash)做為儲存媒體，並搭載了 Sandisk 自家的 TrueFFS 管理技術，MTBF (mean time between failure) 達 200萬小時，而讀寫速率也可達 讀: 62MByte/sec 寫: 35MB/sec，隨機讀取速率更高達 7000 IOPS (每秒 I/O 數)，比一般硬碟快了 100倍。 </p> <p>Windows Vista 電腦搭載 Sandisk SSD UATA 5000 使用時，開機時間僅約 35秒，實用時相當快速。此外，此款硬碟最大優點就是低耗電以及耐衝擊特色，運轉功率僅 0.4W (一般硬碟約 1W)，運轉時並能耐 1500G 衝擊。<br /><br />相信價格也是關注的重點，比起三星那顆要價美金1,200元的SSD硬碟，越來越多競爭者的加入，SSD硬碟的售價可是越來越貼近一般民眾負擔的起的價位了。這顆由 SanDisk 所推出的 SSD 硬碟，不僅防撞、省電、讀寫快速外( 62MB/sec, 隨機讀寫更比硬碟快上近百倍 )，令人在意的價格更比三星便宜一半，只要美金600元( 約合新台幣 19,600 元 )左右。</p> <a href="http://blog.yam.com/nextstep/article/7411448">(觀看全文...)</a>

Sandisk 近日發表了一款 1.8吋、32GB 的 SSD(Solid State Disk) UATA 5000，外觀尺寸都與一般 1.8吋小型硬碟雷同，主要供企業用戶筆記型電腦使用。

這款 SSD UATA 5000 1.8" 係採用快閃記憶體(NAND Flash)做為儲存媒體，並搭載了 Sandisk 自家的 TrueFFS 管理技術，MTBF (mean time between failure) 達 200萬小時，而讀寫速率也可達 讀: 62MByte/sec 寫: 35MB/sec，隨機讀取速率更高達 7000 IOPS (每秒 I/O 數)，比一般硬碟快了 100倍。

Windows Vista 電腦搭載 Sandisk SSD UATA 5000 使用時，開機時間僅約 35秒，實用時相當快速。此外，此款硬碟最大優點就是低耗電以及耐衝擊特色，運轉功率僅 0.4W (一般硬碟約 1W)，運轉時並能耐 1500G 衝擊。

相信價格也是關注的重點，比起三星那顆要價美金1,200元的SSD硬碟，越來越多競爭者的加入，SSD硬碟的售價可是越來越貼近一般民眾負擔的起的價位了。這顆由 SanDisk 所推出的 SSD 硬碟，不僅防撞、省電、讀寫快速外( 62MB/sec, 隨機讀寫更比硬碟快上近百倍 )，令人在意的價格更比三星便宜一半，只要美金600元( 約合新台幣 19,600 元 )左右。

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7411448 市場訊息 Sun, 07 Jan 2007 22:23:30 +0800 超薄超美的PDA手機 ZENUM Opus Operis <p>此款PDA手機 ZENUM Opus Operis真的是超薄超美的, 請各位欣賞!<br /><br /><a href="http://www.zenum.ch"><img alt="" src="http://www.zenum.ch/images/2e_500.jpg" align="absMiddle" border="0" /></a><br /><br /></p> <p align="left"><strong><font face="Verdana, Arial, Helvetica, sans-serif" color="#000000" size="-1">ZENUM Opus Operis</font></strong></p> <p align="left"><font face="Verdana, Arial, Helvetica, sans-serif" size="-1">Microsoft Windows Mobile 5.0 Pocket PC Edition<br />QWERTY Bar type<br />OMAP 750 200MHz<br />GSM900/DCS1800/PCS1900<br />Speech services with EFR/FR/AMR<br />GPRS class 10<br />Internal antenna<br />Flash Rom 128 MB<br />RAM 64 MB<br />Mini SD 1GB<br />2 Mega-Pixel Camera – Digital Zoom<br />2.5’’ TFT LCD display with touch panel<br />Removable rechargeable Li-Ion battery, 1,250mAh<br />Audio/Video: MIDI, MP3, WMA, WAV, AVI, ASF, WMV<br />Bluetooth SIG version 1.2 compliant<br />IEEE 802.11b/g Wi-Fi security - WEP(64bit &amp; 128bit), WPA<br />Infrared IrDA 1.2 SIR<br />Mini-USB connector</font></p> <a href="http://blog.yam.com/nextstep/article/7359067">(觀看全文...)</a> 此款PDA手機 ZENUM Opus Operis真的是超薄超美的, 請各位欣賞!



ZENUM Opus Operis

Microsoft Windows Mobile 5.0 Pocket PC Edition
QWERTY Bar type
OMAP 750 200MHz
GSM900/DCS1800/PCS1900
Speech services with EFR/FR/AMR
GPRS class 10
Internal antenna
Flash Rom 128 MB
RAM 64 MB
Mini SD 1GB
2 Mega-Pixel Camera – Digital Zoom
2.5’’ TFT LCD display with touch panel
Removable rechargeable Li-Ion battery, 1,250mAh
Audio/Video: MIDI, MP3, WMA, WAV, AVI, ASF, WMV
Bluetooth SIG version 1.2 compliant
IEEE 802.11b/g Wi-Fi security - WEP(64bit & 128bit), WPA
Infrared IrDA 1.2 SIR
Mini-USB connector

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7359067 市場訊息 Thu, 04 Jan 2007 16:25:57 +0800 Asus XG Station 為筆電帶來外接式音效、外接式獨立顯示晶片 <div align="center"><a href="http://www.digitimes.com/news/a20070102PR202.html"><img alt="" hspace="4" src="http://www.blogsmithmedia.com/www.engadget.com/media/2007/01/asus-xg-station.jpg" vspace="4" border="0" /></a></div> <br />華碩即將在 CES 上展出的這個叫作「XG Station」的玩意兒，目前相關資料還蠻稀少的，不過看起來它背後的邏輯，應該是將筆電的音效晶片和顯示晶片獨立出來，讓使用者可以出門帶著輕便的筆電工作，回家再外接上 XG Station 玩遊戲。<br /><br />不過目前好像沒有哪種匯流排能支援獨立顯示晶片所須的頻寬的，倒底華碩是怎麼設計的呢？是純粹輔助性的功能（影像壓縮晶片之類的），還是真的是獨立顯卡？看來再等一小會兒就會真相大白了…
華碩即將在 CES 上展出的這個叫作「XG Station」的玩意兒，目前相關資料還蠻稀少的，不過看起來它背後的邏輯，應該是將筆電的音效晶片和顯示晶片獨立出來，讓使用者可以出門帶著輕便的筆電工作，回家再外接上 XG Station 玩遊戲。

不過目前好像沒有哪種匯流排能支援獨立顯示晶片所須的頻寬的，倒底華碩是怎麼設計的呢？是純粹輔助性的功能（影像壓縮晶片之類的），還是真的是獨立顯卡？看來再等一小會兒就會真相大白了… ]]> http://blog.yam.com/nextstep/article/7346998 市場訊息 Wed, 03 Jan 2007 18:26:31 +0800 Brother新款超薄型印表機, 厚度不到2公分 <a href="http://www.brother.co.jp/">Brother</a>推出的這款小型A的超薄印表機<a href="http://www.brother.co.jp/product/mwprinter/info/mw260/index.htm">MPrint MW-260</a>，厚度不到2公分，大小為160x210x18.5mm，重500公克，兼具PC、Pocket PC 2003/2003 SE和WM 5.0，解析度300x300dpi，速度20ppm。可以通過藍芽、IRDA或USB來連接此款印表機。<br /><center><img width="200" height="255" border="1" align="absmiddle" src="http://www.brother.co.jp/library/websites/www.cojp/jp/news2006/mw260/mw260.jpg" alt="" /><br /></center> <a href="http://blog.yam.com/nextstep/article/7244933">(觀看全文...)</a> Brother推出的這款小型A的超薄印表機MPrint MW-260，厚度不到2公分，大小為160x210x18.5mm，重500公克，兼具PC、Pocket PC 2003/2003 SE和WM 5.0，解析度300x300dpi，速度20ppm。可以通過藍芽、IRDA或USB來連接此款印表機。

(觀看全文...) ]]> http://blog.yam.com/nextstep/article/7244933 市場訊息 Wed, 27 Dec 2006 01:12:10 +0800 RFID 在航空產業和陸地運輸的應用 這篇文章說明未來RFID在運輸業的應用!<br /><br /> <table cellspacing="0" cellpadding="0" width="720" border="0"> <tbody> <tr> <td valign="top" align="left" width="170" rowspan="2"><img height="150" alt="RFID in the Air Industry and Land Transport" src="http://www.idtechex.com/images/illustrations/200x150/airplane1.jpg" width="200" align="left" /> </td> <td valign="top" align="left"> <h1><font size="5">RFID in the Air Industry and Land Transport</font></h1> <div class="sectionsubtitle">With IATA's decision to settle on one standard for RFID tags in airline baggage that sector of the market is due to rise from $20 million in 2006 to $100 million in 2016. RFID will also be used by airlines to tag crucial aeroplane parts and by airports to improve security...</div> <div class="sectionsubtitle">Aug 17, 2006</div> </td> <td align="center" width="170" bgcolor="#ecf1f7" rowspan="2"> <div>&nbsp;</div> </td> </tr> <tr> <td valign="bottom">&nbsp;</td> </tr> </tbody> </table> <table cellspacing="0" cellpadding="0" width="720" border="0"> <tbody> <tr> <td style="PADDING-RIGHT: 8px" valign="top" width="550"> <div>&nbsp;</div> <div>&nbsp;</div> <div> <div>As the RFID business grows strongly from $2.8 billion in 2006 to $26 billion in 2016, transport will be taking its fair share. A seminal decision was the unanimous vote of IATA, in October 2005, to settle on only one specification for the world's baggage tags, this being based on the UHF frequency band. This was courageous, because UHF works well with dry, non-metallic environments such as retail apparel in the UK and books in shops in the Netherlands, where there are few readers to interfere with each other but air baggage is none of these things. The technologists are wrestling with that one but in Europe and East Asia it is largely a waiting game as they hope for easing of UHF radio regulations to something nearer to the power levels, signalling protocols and bandwidth enjoyed in the US. However, few countries are willing to match the US regulations. Work rounds are on the way and the seven million or so airline bags that are lost yearly in the world, at a retrieval cost of about $100 a time, must surely reduce some time soon.</div> <div>&nbsp;</div> <div>The split of value sales of RFID systems including tags in the air industry is shown below.</div> </div> <div>&nbsp;</div> <div> <div><i>Figure 1 Percentage spend on RFID systems including tags exclusively for the civil air industry by application in 2006</i></div> <div>&nbsp;</div> <div><img alt="" src="http://www.idtechex.com/products/images/PageSection4398.gif" /></div> <div>&nbsp;</div> <div>+ includes trailers, Ground Support Equipment GSE, buses, cars, trucks, taxis etc. </div> <div>&nbsp;</div> <div>*baggage trolleys, food trolleys, Unit Load Devices ULDs, pallets, baggage conveyor containers etc</div> <div>&nbsp;</div> <div>Source: IDTechEx</div> </div> <div>&nbsp;</div> <div> <div><i>Figure 2 Percentage spend on RFID systems including tags exclusively for the civil air industry by application in 2016</i></div> <div>&nbsp;</div> <div><img alt="" src="http://www.idtechex.com/products/images/PageSection4399.gif" /></div> <div>&nbsp;</div> <div>Source: IDTechEx</div> </div> <div>&nbsp;</div> <div> <div>Boeing and Airbus are energetically introducing RFID on parts and equipment to reduce counterfeiting, automate status checks and make the supply chain more efficient. Virgin Atlantic, FedEx and others are deeply involved. UHF is preferred but there is interest in HF where appropriate.</div> <div>&nbsp;</div> <div>In transport in general, there is a boom in RFID tickets and cards to improve security and speed of transaction and some are increasingly usable for general purchases. Twenty million of the new e-passports are being issued this year, with their RFID labels for security and automated recording of movements. That figure will soon reach 40 million yearly as over 50 countries adopt them. Over eight million ExxonMobil Speedpass key fobs are in use for purchases at gasoline stations. The 4.5 billion credit, debit and account cards from Visa, MasterCard, American Express, JCB and others are gradually being issued in RFID form so they transact faster and are more reliable and longer lived. The first 20 million were issued last year. Well proven HF is used for RFID for ticketing, bank cards and passports.</div> </div> <div>&nbsp;</div> <div> <div>However, nothing stands still for long in the RFID business and there is now great interest in locating people and things with RFID. For example, one major airport is trying to figure out how to make all people in the airport carry something that lets them be located at all times, the better to eliminate queues and improve evacuations and security. Tracking freight and baggage with the off electronic reader here and there and making heroic assumptions about what happens in between is all well and good but we need Real Time Locating Systems RTLS. These usually consist of RFID at 2.45 GHz because, at this license free frequency, you can locate things using time of arrival from interrogatory beams or be parasitic off pre-existing WiFi networks or use peer to peer ZigBee RFID. However, this is a very busy frequency like UHF and there are a lot of interference issues. The good news is that the cost of RTLS systems and tags is tumbling down. The tag no longer drains its battery in a short time, it is smaller and other impediments are largely overcome. RTLS on vehicles, assets, freight and even people - when they volunteer for queue elimination and other delights - is on its way.</div> </div> <div>&nbsp;</div> <div> <div>For more read <a href="http://www.idtechex.com/products/en/view.asp?productcategoryid=92">"RFID in Airports and Airlines 2006-2016"</a> </div> <div>&nbsp;</div> <div>Attend <a href="http://www.smartlabelseurope.com/">"RFID Smart Labels Europe"</a> September 19-20 London where there will be presentations on Malpensa Airport Italy, from San Francisco International Airport, the airports in Manchester Airport Group, Logica CMG, Rolls Royce, Marubeni (on RFID in Japan) and others. </div> </div> <hr /> <div align="right"><a href="http://www.idtechex.com/aboutus/en/staffprofile.asp?staffid=2"><img height="83" alt="Dr Peter Harrop" src="http://www.idtechex.com/images/contacts/staff/2.gif" width="75" border="0" /> <br />By Dr Peter Harrop </a></div> </td> </tr> </tbody> </table>
RFID in the Air Industry and Land Transport

RFID in the Air Industry and Land Transport

With IATA's decision to settle on one standard for RFID tags in airline baggage that sector of the market is due to rise from $20 million in 2006 to $100 million in 2016. RFID will also be used by airlines to tag crucial aeroplane parts and by airports to improve security...
Aug 17, 2006
 
 
 
 
As the RFID business grows strongly from $2.8 billion in 2006 to $26 billion in 2016, transport will be taking its fair share. A seminal decision was the unanimous vote of IATA, in October 2005, to settle on only one specification for the world's baggage tags, this being based on the UHF frequency band. This was courageous, because UHF works well with dry, non-metallic environments such as retail apparel in the UK and books in shops in the Netherlands, where there are few readers to interfere with each other but air baggage is none of these things. The technologists are wrestling with that one but in Europe and East Asia it is largely a waiting game as they hope for easing of UHF radio regulations to something nearer to the power levels, signalling protocols and bandwidth enjoyed in the US. However, few countries are willing to match the US regulations. Work rounds are on the way and the seven million or so airline bags that are lost yearly in the world, at a retrieval cost of about $100 a time, must surely reduce some time soon.
 
The split of value sales of RFID systems including tags in the air industry is shown below.
 
Figure 1 Percentage spend on RFID systems including tags exclusively for the civil air industry by application in 2006
 
 
+ includes trailers, Ground Support Equipment GSE, buses, cars, trucks, taxis etc.
 
*baggage trolleys, food trolleys, Unit Load Devices ULDs, pallets, baggage conveyor containers etc
 
Source: IDTechEx
 
Figure 2 Percentage spend on RFID systems including tags exclusively for the civil air industry by application in 2016
 
 
Source: IDTechEx
 
Boeing and Airbus are energetically introducing RFID on parts and equipment to reduce counterfeiting, automate status checks and make the supply chain more efficient. Virgin Atlantic, FedEx and others are deeply involved. UHF is preferred but there is interest in HF where appropriate.
 
In transport in general, there is a boom in RFID tickets and cards to improve security and speed of transaction and some are increasingly usable for general purchases. Twenty million of the new e-passports are being issued this year, with their RFID labels for security and automated recording of movements. That figure will soon reach 40 million yearly as over 50 countries adopt them. Over eight million ExxonMobil Speedpass key fobs are in use for purchases at gasoline stations. The 4.5 billion credit, debit and account cards from Visa, MasterCard, American Express, JCB and others are gradually being issued in RFID form so they transact faster and are more reliable and longer lived. The first 20 million were issued last year. Well proven HF is used for RFID for ticketing, bank cards and passports.
 
However, nothing stands still for long in the RFID business and there is now great interest in locating people and things with RFID. For example, one major airport is trying to figure out how to make all people in the airport carry something that lets them be located at all times, the better to eliminate queues and improve evacuations and security. Tracking freight and baggage with the off electronic reader here and there and making heroic assumptions about what happens in between is all well and good but we need Real Time Locating Systems RTLS. These usually consist of RFID at 2.45 GHz because, at this license free frequency, you can locate things using time of arrival from interrogatory beams or be parasitic off pre-existing WiFi networks or use peer to peer ZigBee RFID. However, this is a very busy frequency like UHF and there are a lot of interference issues. The good news is that the cost of RTLS systems and tags is tumbling down. The tag no longer drains its battery in a short time, it is smaller and other impediments are largely overcome. RTLS on vehicles, assets, freight and even people - when they volunteer for queue elimination and other delights - is on its way.
 
 
Attend "RFID Smart Labels Europe" September 19-20 London where there will be presentations on Malpensa Airport Italy, from San Francisco International Airport, the airports in Manchester Airport Group, Logica CMG, Rolls Royce, Marubeni (on RFID in Japan) and others.
]]> http://blog.yam.com/nextstep/article/7244453 市場訊息 Wed, 27 Dec 2006 00:45:04 +0800